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Vaibhav Gupta

Work

What I’ve built and led

A business I founded, a student organisation I helped grow, and the research I’ve presented.

Premium car spare parts arranged on a dark surface under warm light

Carro Spares

A premium automotive aftermarket spare-parts business I started in early 2025 and run myself.

FounderProcurementDigital Presence100+ customers

Carro Spares sources parts for Porsche, BMW, Mercedes-Benz, Audi, Ford, and Mitsubishi Pajero. I handle everything from supplier negotiations with international vendors, mostly in China, to pricing, quotations, fulfilment, and after-sales support.

  • More than 100 customers served
  • 650+ followers on the Facebook page
  • Online presence on Google Business Profile, Instagram, and Facebook
Students and HR professionals networking at a college job expo

Training & Placement Cell, MAIMS

I went from leading the cell’s marketing to becoming its President, and now run a 74-member team.

LeadershipJob ExpoMock InterviewsIndustrial Visits

As Marketing Head, I led 12 people and helped the Job Expo reach about 100,000 people on social media. As President, I lead 74 students, including 18 heads, across three years of the BBA program.

  • Two industrial visits to the Yakult factory, about 100 students each
  • College-wide mock interviews with HR professionals for 100+ students
  • Two workshops, run for students across five academic departments

Making Choice Meaningful – The Role of User Awareness and Digital Literacy in Tackling Dark Patterns in Cookie and Consent Banners

A research paper co-authored with Neha Aggarwal, Assistant Professor, MAIMS, and presented at the MAIMS International Conference 2026.

ResearchConsumer BehaviourDigital Ethics

The paper looks at how dark patterns in cookie-consent banners steer users toward accepting tracking, and what that means for informed consent online.

I have taken part in about three research-paper presentations at two venues, MAIMS and the Indian Institute of Public Administration (IIPA). These covered my own research and papers by faculty members and seniors.